I'll tell you a story, my story:
"There was once a small hotel area called IDEAL. He did his work in his corner as quietly as possible. Secretly he dreamed of becoming majestic as some of his friends hotels.Humbly he tried, as best he could, to tell the difference and go upmarket.
But one day it came his turn to shine, it is crowned with a star and 3rd was called IDEALHOTEL design. "